A Gem of a Shop in Hoboken

Designer Kate Jordan Creates a Beatrix Potter-Inspired Jewelry Store

Interior Design by Kate Jordan | Photography by Nicole Franzen | Modern Sanctuary | A Gem of a Shop in Hoboken | Mirror | Flowers |Displays | Lighting
Photo by:
Nicole Franzen
08/31/2016

The cozy, elegant feel of The Golden Carrot jewelry shop makes you want to browse to your heart’s content.  An eclectic blend of custom-designed fixtures and vintage chandeliers, silk print screens, found objects in display cases and an array of potted plants work together to create a warm welcome for patrons. You will feel as though you’ve stepped right into a fairytale.

“My good friend, Nicole Corriher, got in touch to say that she was finally ready to bring her dream of a jewelry shop to life, and asked if I would design the space with her”, says designer Kate Jordan.

“Nicky was a total dream client, not just because she’s a friend with incredible taste, but also because she let me run wild with the whole thing! I’d check in with her on all of the big decisions and the small details to make sure she was cool with them, but she really gave me free reign to bring her vision of a beautiful  jewelry shop to life.”

How does Kate collaborate with clients? “Early on in the design process, I think it’s really important to discuss in detail how you want a space to feel when you’re in it. The vibe of The Golden Carrot was really important to Nicky; she wanted customers to come in and feel transported and relaxed. She wanted people to feel like they could take a break from the craziness of everyday life, and just chill.

“Hoboken has loads of young families too, so it was important for her that moms could come in with their little ones and feel like it was totally cool to be there; we made sure that a stroller could easily zip around the shop and even stocked a basket full of fun toys and puzzles for kiddos to play with while their moms perused the gems.”

Interior Design by Kate Jordan | Photography by Nicole Franzen | Modern Sanctuary | A Gem of a Shop in Hoboken | Exterior | Windows
Photo by:
Nicole Franzen

“My crazy-talented husband, David Chanpong, designed all of the collateral for the shop, including the logo. That golden bunny makes me smile so hard!”

Interior Design by Kate Jordan | Photography by Nicole Franzen | Modern Sanctuary | A Gem of a Shop in Hoboken | Mirror | Flowers |Displays
Photo by:
Nicole Franzen

“Flowers and plants truly bring a space to life! We were going for a meandering garden kind of feel; once all of the plants and flowers got layered into the space it really just made the whole place come alive.”

Cowhide rugs from Calypso St. Barth Home | Large floor mirror from Anthropologie

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Photo by:
Nicole Franzen

“I asked Minneapolis-based furniture designer Marvin Freitas to create the three main display fixtures in the shop. I designed each piece but he really brought them to life so beautifully.”

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Photo by:
Nicole Franzen
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Photo by:
Nicole Franzen
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Photo by:
Nicole Franzen

“I met Schell Hickel while out on a styling job in Minneapolis a few years ago. The man’s a master with a paint brush! We flew him in to create the shop’s plaster wall. (Schell often works with my friend, Nils Rahm, of Rush River Scenic; you can get in touch with him through Nils.).”

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Photo by:
Nicole Franzen

Sconces from Schoolhouse Electric.

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Photo by:
Nicole Franzen

Marble and brass side table from Michele Varian.

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Photo by:
Nicole Franzen

I’m of the mind that there’s real beauty in the unexpected and the imperfect.  Kate Jordan

Interior Design by Kate Jordan | Photography by Nicole Franzen | Modern Sanctuary | A Gem of a Shop in Hoboken | Mirror | Flowers |Displays | Lighting
Photo by:
Nicole Franzen

Kate created a chic, inviting atmosphere that customers will continue to frequent time and time again. Sanctuary Seekers, what are some of your favorite stylish shops?

Meet the designer Kate Jordan
Bio:

Kate is a freelance prop + interiors stylist based in New York. She moved back to NY about four years ago, after spending 6 years in Philadelphia working in-house for Anthropologie as their senior stylist. Now she works mainly in the photography industry on editorial, catalog and advertising shoots, but  jumps at the opportunity to design actual spaces.

While Kate spends most days in the city, she actually lives just North of NYC in a little house tucked away in the woods with her husband, daughter and small pack of four-legged creatures.

What is your design philosophy?
I guess I've got a pretty laid-back, easy approach to both my styling work and in my interiors work. I love something that's considered, but never forced. I'm also of the mind that there's real beauty in the unexpected and the imperfect.
What is a small change that can make a big design impact?
If there's one thing I've learned from the photo world, it's to consider your lighting! Lighting makes such a difference in the feel of a space. If it's off, the whole vibe of the place is off. A variety of different types of lighting really help to bring a space cohesion and highlight its beauty.
Copy by
Cynthia Baxter
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